About SIGNAL
SIGNAL – Strategic Innovation Group for Narrative Landscapes – is a cutting-edge research lab focused on harnessing the power of narratives in today’s hyperconnected world. Our mission is to study how people’s perceptions are shaped, trace the origins and spread of narratives across digital platforms, and uncover why certain ideas go viral while others fail to gain traction. We blend cutting-edge AI tools with deep research into how information flows, creating actionable insights that drive real change in media, society, policy, geopolitics and brand communication. We analyze large-scale patterns in media and digital conversations with unparalleled precision and speed. From tracking information warfare and foreign influence campaigns to consulting with brands and social change organizations, SIGNAL operates at the intersection of academia, media, and strategic communications.
What We Do
We’re Reimagining the Future of
Narratives and Influence
At SIGNAL, we believe information shapes reality. A person’s perception of reality is based on the information they consume, and this means the flow of narratives, stories and information is what shapes our entire world. Our work focuses on unraveling the complex web of narrative ecosystems, from how they are born to how they evolve and impact society.
Uncovering the Stories Behind the Stories - Signal Research
SIGNAL investigates how narratives form, spread, and influence public perception, leveraging AI-driven tools to track and analyze social media dynamics, virality, and the long-term impact of ideas across platforms. Our research also explores the cognitive mechanisms behind why certain messages resonate with audiences while others are ignored. By analyzing large datasets, we decode the psychology of viral content and provide actionable insights on how narratives evolve.
We develop & create the future
We’re specialists in crafting powerful narrative campaigns that shape public perception. Powered by deep research and AI tools, we help brands and organizations strategically influence conversations, ensuring their message resonates and leaves a lasting impact.
Our frameworks ensure crafting narratives and creating impact are a honed method, not a shot in the dark.
