SIGNAL Research investigates how narratives form, spread, and influence public perception, leveraging AI-driven tools to track and analyze social media dynamics, virality, and the long-term impact of ideas across platforms.
Narrative Campaign Insights: We’re specialists in researching narrative campaigns that shape public perception. Powered by deep research and AI tools, we help brands and organizations figure out what’s influencing conversations in their space, ensuring their message resonates and leaves a lasting impact.
Disinformation Research: In an era of disinformation, SIGNAL conducts in-depth research into the mechanics of information warfare and tracks foreign influence campaigns that seek to shape public opinion on a global scale.
Perception Studies: Our research explores the cognitive mechanisms behind why certain messages resonate with audiences while others are ignored. By analyzing large datasets, we decode the psychology of viral content and provide actionable insights on how narratives evolve.
